Instead of seeing just another text-heavy email, when your prospect opens up your email, they’re greeted by an actual human, speaking to them! Video lets you bring your sparkling personality and conversational skills to a virtual sales pitch. You’re trying to build one from nothing, and that means you need every advantage you can possibly get. At this early stage, there’s no relationship yet between you and your potential customer. That’s a powerful selling skill to possess, because prospecting and lead-generation is one of the most difficult parts of the sales pipeline. Video prospecting lets sales and marketing experts recapture the power of in-person conversation, even when they’re connecting virtually. But today’s business world is overwhelmingly digital, which means very little of the sales cycle actually happens face-to-face. Video prospecting is exactly what it sounds like - making video part of your sales cycle!įace-to-face conversation is the most human, authentic way to communicate. In this beginner’s guide, we’ll tell you everything you need to know about video prospecting.Ĭreate a stunning video in minutes Try for free What is video prospecting? That’s why video prospecting is one of the best sales enablement tools out there to pump up your sales strategies, connect with new customers and decision-makers, and find sales success!īut if you’re a little confused about what video prospecting is, or why you should try it out, don’t worry. Did you know that emails with the word ‘video’ in their subject line are 19% more likely to get opened? Video is especially powerful in combination with email. In one study, 80% of respondents said a video had helped convince them to buy an app or SaaS product, and 87% of marketers who used video had seen a positive ROI. Video’s power to market and sell products, especially those aimed at a B2B audience, is well-proven. One of the most powerful tools to do that is video. ![]() They’re just getting super-smart about how to grab their prospects’ attention, stand out from their competitors, and broadcast their value loud and clear. That means that forward-thinking salespeople aren’t abandoning email. In fact, email is 40 times more effective for securing new sales than Facebook and Twitter combined! Why? Because, against all odds, it works. With this many messages to wade through, it’s all too easy for busy professionals to skim through and hit ‘delete,’ no matter how exciting, valuable, or revolutionary these products are.Īnd yet, email remains one of the top tactics of choice for sales prospecting and outreach. We’re receiving more email than ever - on average, a staggering 121 messages every day - a significant number of those are selling something. ![]() For most of us, the words ‘sales email’ don’t exactly spark joy.
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